The Creative
MI8 Run Copenhagen
A race identity built for the city that runs it.
- Client
- MI8 Run Copenhagen
- Role
- Creative identity, race narrative, film
- Year
- Ongoing
Creative identity and race-day narrative for MI8 Run Copenhagen — one of the city's standout running events.
A race is a one-day event with a year-long story around it. The work here was to define what MI8 Run Copenhagen stands for, then translate that into how the event looks, sounds and feels from sign-up to finish line.
That covered the creative identity, the language used across the campaign, and the race-day film capture — start-line tension, the city as a co-star, and the faces that make the event worth returning to.
The material carries the event through the off-season and gives partners something real to stand next to.
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