The Creative
Codan Touren på Tour
Creative partner on the road.
- Client
- Codan
- Role
- Creative partner, content & activation
- Year
- Ongoing
Creative partner on Codan Touren på Tour — building the content and activation that travelled with the tour.
Touren på Tour moves. Every stop has a new crowd, a new setting and a small window to make an impression, so the creative had to be built to travel and to be produced fast without losing quality.
I worked as creative partner on the concept and the content engine behind it: what gets captured at each stop, how it is cut, and how it feeds activation on the ground and online while the tour is still rolling.
The approach keeps a national campaign feeling local at every single stop.
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